La Fabrique de L’ÉCLAIR DE GENIE Patisserie by Retail Access, Paris
Retail Access has been collaborating with Christophe Adam, undisputed star of patisserie, for years. It started off with the creation of the now thriving store concept “L’éclair de Génie”, a point of sale using codes from the cosmetics sector in order to best highlight the 90 different “éclairs” recipes. It is now followed by the recent opening of “La Fabrique”, a centralized production location as well as a point of sale. With its rough materials and factory atmosphere, “La Fabrique” is to become the brand’s flagship.
Design: Retail Access
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