L'Occitane Shop interior concept
In an age when beauty tutorial videos proliferate on social media, retailers are meeting customers on their terms for aspirational, hands-on experiences where achieving trendsetting looks is as important as learning about the products. Leveraging consultation areas, online sharing opportunities and in-store technology, the beauty retail sector is setting the tone for the next iteration of omnichannel, wherein a store visit becomes personal and not simply a trip to make a purchase.
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