Koibird's London Boutique by Uchronia
Design studio Uchronia has overhauled womenswear boutique Koibird in London's Marylebone, introducing a gradient colour scheme and details including a giant planet sculpture and a floor made from painted lava stone. Uchronia designed the store, as well as its in-house nutrition bar Koi 11, with the aim of giving the interior an "eclectic" feel.
"The concept for the Koibird renovation was to create an immersive and dynamic space that blends fashion, wellness and food into a seamless sensory experience,". "Our goal was to design a destination that embodies Koibird's eclectic identity, merging discovery and innovation in every element."
To do so, Uchronia used a bright palette of graduated colours, with green blending into pink and purple in the store's main room, which also features psychedelic green-and-purple flooring tiles made from hand-painted lava stone.
"The colour palette was inspired by Koibird's iconic brand hues and a desire to create an atmospheric gradient that would guide customers through different sensory zones," Sebban explained.
"We incorporated a spectrum from deep purples to vibrant greens on the walls, evoking a playful yet sophisticated ambience that mirrors the store's multifaceted offerings." The refurbishment also features a hidden back room, which Uchronia clad in shimmering silver tiles. Other playful details in the store include a shelf shaped like the letter K and amorphous furniture in silver and pink.
Koibird, London, Boutique, Uchronia, retail design, retail designer, visual merchandising