Kiton showroom by A4A, Milan

Kiton’s new showroom, which is on some 800 square metres, is right in the centre of the city, in a district known for its modern architecture. The installation for the new men’s accessories collection has been designed to conserve the quality spaces in the new showroom, with large windows creating a constant overlapping between the indoor areas and the city outside. The facades of the historical buildings around the showroom act as a backdrop for the display elements, creating a theatrical and striking effect.

The well-defined installation uses selected materials and flexible solutions that can be used for different configurations. The distinguishing element is the base module consisting of a fluctuating platform in honeycomb cardboard, measuring 150 x 150 cms, freely equipped with tools which have simple yet full (cardboard) or slim and transparent (raw iron) forms, with shiny plexiglass tops and trays: white, black and reflecting.

This temporary installation, designed for the fashion event, is extremely flexible and reusable, making it possible to create new and different configurations, also in other parts of the showroom. The assembly does not require specialized personnel and is extremely fast – in fact it took only one day.