joyce store opening in beijing

joyce - hong kong style has arrived in beijing leading hong kong retailer joyce has ventured north, opening its first store in the chinese capital beijing.

located at the upscale china world mall, the store features two floors brimming with menswear and womenswear collections by range of top designers, in addition to a special section with cosmetics and beauty products. for the opening the new joyce store displays show pieces straight from the catwalks of lanvin, yohji yamamoto, haider ackermann, thom browne, azzedine alaïa and other fashion geniuses.

to create a buzz for the store opening, joyce collaborated with the country’s leading creatives to launch a charity fashion project that merged the worlds of fashion, art and lifestyle, with all proceeds going to the torch of love fund. additionally, 30 icons from various creative fields including the arts, design, fashion and media were invited to talk about style, including vogue china editor angelica cheung, photographer chen man and sculptor xiang jing.