Joseph Cheaney’s Gallery-Esque Retail Boutique

In collaboration with London-based design agency Checkland Kindleysides, Cheaney has debuted a store that blends the character and precision of their award-winning stores in Coal Drops Yard and Jermyn Street with a fresh, high-end concept. Positioned in the heart of New Bond Street, this luxury boutique offers an elevated interpretation of the brand’s identity. Perfectly capturing and expressing the essence of Cheaney’s craft, and displays their footwear with the reverence and curation one might expect in an art gallery.
New Bond Street has long been a destination for luxury shopping, yet 2024 has brought about an exciting transformation. The street now finds itself at the crossroads of tradition and modernity, reflecting broader shifts within the luxury sector. With consumer habits evolving, New Bond Street is witnessing a flurry of new brand launches, seeing a diversification from the primarily jewellery and high fashion-laden stores that have characterized it in recent decades. Instead, stores like Joseph Cheaney’s joins a new suite of brands like Diptyque, Bang&Olufsen and Rimowa – which embrace a vision of luxury defined by authenticity, meticulous craftsmanship, and sustainable values.

Cheaney’s store concept on New Bond Street also offers an expertly refined marriage of tradition and modernity. The boutique combines the heritage of English shoemaking with a sleek, contemporary interior that feels almost gallery-like. Natural light flows abundantly through the store’s fully glazed elevations, bouncing off strategically placed mirrors and light boxes to create an atmospheric depth to the space that exudes a sense of timelessness.

“Our goal is to bring the theatre of the factory in-store,” shares William Church, Joint Managing Director of Joseph Cheaney. “…allowing customers to discover our handcrafted footwear in a contemporary space.”