Joseph Abboud Flagship Store by Jeffrey Hutchison & Associates
Iconic menswear designer Joseph Abboud has enlisted award-winning luxury retail designers Jeffrey Hutchison & Associates (JHA) to create his first free-standing retail store, set to open in Manhattan on March 27th, 2015. Located at 424 Madison Avenue, the 4,300 square foot space will be a modern, American interpretation of a classic Savile Row shop, staying true to Joseph Abboudâ€™s sophisticated brand and design aesthetic.
â€œIn considering an architect for the launch of Joseph Abboud retail, Jeffrey was the natural choice given his track record in creating successful luxury menswear retail locations that have a sense of place.â€ says Abboud. â€œItâ€™s been a pleasure to collaborate with him on reintroducing the Joseph Abboud brand, showcasing the full collection in an engaging environment.â€
Inspired by Abboudâ€™s â€œNew Americanâ€ design sensibility, Jeffrey has imagined a captivating retail space that is representational of classic Joseph Abboud suiting fabrics. Through layering multiple textures within the space, such as rich wall coverings in grey Manila hemp, cream herringbone and taupe raw silk paired with gray washed oak and bronze metal along with highlighting crafted details such as hammered steel and stitched leather table tops, Hutchison has created a warm and rich space that truly captures the brand identity. Hinting at what is to unfold once inside, the existing exterior of the building was restored to match the Abboud brand; Hutchinsonâ€™s team altered the facade color to stone brown, added grey tweed fabric awnings and refurbished the pre-existing bronze metal storefronts.
Upon entering the first floor, which features apparel and accessories, the customerâ€™s eyes are drawn to a dramatic 15-foot tall Venetian plaster vaulted ceiling, lit with brass and hand blown glass chandeliers. Large brass pendant lights hang down, illuminating an iron staircase at the center of the store. Traveling up the staircase, the customer reaches the mezzanine floor and is greeted with the Joseph Abboud Custom clothing experience, which overlooks the entire space. Here, customers will encounter a wall of over 250 of the finest Italian fabrics on oversized swatches displayed on specially-made bronze hooks. A custom specialist will help customers choose from options including suit silhouette, fabric, lining, pick stitching and functioning button holes.
The store features thoughtful residential touches throughout which aim to enhance the consumer experience inclusive of area rugs, limestone busts and round decorative mirrors. In addition, there are framed pieces of hand- drawn charcoal artwork measuring 34â€³ x 45â€³ with a vintage feel by Bill Rancitelli of Joseph Abboud designs. â€œJosephâ€™s designs are rooted in a classic approach, but with modern updates and surprises,â€ says Hutchison. â€œThe longer you study his clothes the more you become aware of the thought and craft he has invested into them. We wanted to design a store that felt the same way.â€
Design: Jeffrey Hutchison & Associates
Photography: Adrian Wilson
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