John Lewis’s first optician service experience

Household was asked to create a dedicated in-store John Lewis Opticians to offer customers the leading mix of fashion brands, quality eye care and the Partnership’s trusted service
Our ‘service all around you’ strategy and concept invites customers and Partners to move effortlessly between assessing personal style and selecting brands, to facilitating top class eye care and easy mobile payment. We designed ‘dressing tables’ that bring informality to the experience, with frames held on nearby timber display dressers for uninterrupted, seamless service. Soft materials and John Lewis’ warm green and copper palette exude reassurance and trust in this specialist category.