JD flagship at Westfield Stratford

From tonal greys to mesh panelling, we applied JD’s creative scheme to all design elements throughout. We also introduced a secondary palette to the concept that would appeal to customers preferring to shop in an environment with a more feminine style.
The Women’s fitting room incorporates dusty mauve seating, graphite tile, light woods, and brushed stainless steel finishes into the interior scheme, as well as fabrics and curves – from plush seating and sheer curtains to arched mirrors and undulated overhead tube lighting.
Extending this category distinction to the shop floor, this palette is applied to the circular Women’s footwear feature displaying Women’s shoes, engaging digital, and seating that envelops the lower central column.