Jay-Z Rocawear mobile truck pop-up store
Rapper and entrepreneur Jay-Z wanted to bring Rocawear’s new premium apparel line directly to customers—in a 1,000 sq. ft. tractor-trailer.
To elevate the brand and emphasize travel, we scattered the space with suede-lined, patent leather travel trunks. The pop-up shop toured the country playing music—and creating a vanguard in shopping.
Designed by Dash Design in 2008
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