ISSEY MIYAKE Shop-in-shop Tokyo

Matsuya Ginza department store opened its doors in 1925, an ever since, it has been a fixture in Tokyo‘s retail landscape for luxury shoppers. As such, leading fashion brands vie for a spot on the premises, including ISSEY MIYAKE. The renowned Japanese fashion house has been present at Matsuya Ginza with for quite some time, but as of late, it has revamped its presence on the fourth floor, the department store’s women’s domain, which features three of its lines. Occupying no less than 236 sqm. (2,540 sq.ft.), the renewed shop-in-shop has been designed by Tokyo-based architecture practice Moment Inc., and sees a clean and understated nook for each of ISSEY MIYAKE‘s three lines presented here. The store’s monochrome palette has been created with a natural soil blend which, in time, will a soft patina.

The demure hue of the retail space is captured by an understated, linear design with matching light fixtures which aim to signal ISSEY MIYAKE‘s renowned innovation in style and materials. The granular grey tiles used on some of the fixtures are made from city waste, such as dust, iron powder and wood chips, solidified into slabs, and is in line with ISSEY MIYAKE‘s ethical production principles. Furnishings and fixtures comprise boxy displays, storage cabinets, wall-mounted shelving and sleek steel clothings racks. Embedded in the middle of the store sit two sale counters.