Inside Fashion Store by Söhne & Partner Architekten, Vienna

A 100m² shop presents fashion in a discreet but appealing way. It was the designer’s intention to create a restrained and straight room in order to make it an eye-catcher for the Neubaugasse in Vienna. Thus, people who are passing by should be guided into the store. The colour turquoise directs the customers through the shop while the interior is mainly white and sober in order to present the fashion at the best. Big mirror surfaces make the room seemingly bigger.

Designed by Söhne & Partner Architekten