Huawei Flagship Store by UNStudio

The Living Forest of Harmony. Inspired by nature and Huawei’s ‘Harmony’ operating system, the geometry of the two-story Huawei Taikoo Li flagship store is based on biophilic forms that seamlessly transition from outside to inside.

Throughout the exterior and interior of the store, high-performance, certified, and recycled materials are adopted to reduce environmental damage and sustain the lifetime of the building, while detachable prefabricated systems are applied on the floors and ceilings. Advanced ventilation systems and real-time monitoring are used throughout the store to ensure high indoor air quality and greenery is added to create a pleasant environment for customers and visitors alike.
Referencing the recursive dynamics of growth within natural structures, the design reflects the algorithm that echoes Huawei's polar codes technology. Across the facade, petal-like features appear at different stages of growth, evolving in scale and rotation, to form an integrated geometric system that combines the brand with nature and technology.

The recursive petal facade. The main facade of the flagship store forms a symbolic gateway to Taikoo Li, Qiantan. Alongside the color and material choices, the unfolding composition creates a distinct identity and welcoming gesture to visitors.
A key feature, the spiraling ‘Tree of Harmony’, continues the aesthetic of the exterior facade into the store. Also visible from the outside, this element anchors the main entrance area, serving as a traffic generator from both the interior and the exterior. It further enables vertical circulation by diverting foot traffic to the staircase from the main atrium to the second floor. This tree feature is also designed to facilitate interactive experiences through AR: visitors can have a sensory experience of nature through sight, sound, and smell.