HIRCOST flagship store

New Degree Architecture design studio ™ has completed a new project for the medical apparel brand HIRCOST. This project represents a blend of the philosophies of the studio and the brand, aimed not only at creating a comfortable and stylish space for customers but also at providing a new experience when visiting the HIRCOST store.

In this project, the studio sought to reflect the philosophy of HIRCOST, which is expressed in their slogan "Shine for others, but don't burn out." This slogan reflects the challenging work of medical professionals and the brand's effort to support their morale.

NDA design studio™ applied its expertise in deconstructing the brand's DNA and implemented unconventional solutions in space planning.

The store entrance features a long corridor with a stainless steel medical sink and a large mirror, on which the brand's slogan "Shine for others, but don't burn out" is written. The sink is a decorative element, with artificial grass laid inside. This corridor is a reference to real clinic areas that staff pass through before entering the operating room. After passing through the corridor, we enter the flagship store space, which completely redefines the traditional perception of a medical apparel brand's interior.
The retail area is a large space with a wall clad in corrugated sheets, along which is a long stainless steel rail with a shelf. Opposite this wall is the "Scalpel" installation — a trapezoidal wall made of aluminum composite panels with a stainless steel finish. This installation seems to slice through the store space, separating the customer area for communication and waiting, where branded graphite-colored metal benches with the HIRCOST logo are placed. One side of the installation features a clothing rail, while the other side contains the waiting area.