HermÃ¨s Zurich by Fabien Gerlier
Young Talent Revamps Window Designs
With a focus on retail design featuring prominently in Frame #98 â€“ out next week â€“ we took a look at a recent graduate transforming HermÃ¨s window displays in the heart of picturesque Zurich and soon Geneva.
The French fashion house collaborated with Students from ECALâ€™s Master of Advanced Studies in Design for Luxury and Craftsmanship programme to generate new store identities. Fabien Gerlierâ€™s shadow-inspired contribution was selected.
Custom displays â€“ composed of marble and metal â€“ adorn five windows. Strategically placed projectors cast sporting scenes on featured garments as to suggest endless possibilities.
Shadows depict climbers scaling a mountain while dancers move across accessories. A third whimsical scene reveals sailors and boats. All three scenarios are composed using plates and spoons. With Gerlier recently out of school and creating new displays for HermÃ¨s, we are intrigued to see what he will come up with next.
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