Hermès opens Hermès Parfumeur in Doha, Qatar

Hermès has unveiled its latest boutique in the centre of Doha Festival City. Officially opening its doors earlier this month, the brand is set to welcome visitors to immerse themselves in the world of Perfume and Beauty at their newest boutique, the third of its kind in Qatar.

Located on the ground floor, this exclusive store is a tribute to the region’s rich heritage and breathtaking desert landscapes. Drawing inspiration from Qatar’s ancient cedar trees, visitors are greeted by a blend of sand-coloured walls, rich cedarwood, and travertine floors, reminiscent of the desert’s captivating contrasts.

The meticulously crafted cabinetry showcases Hermès’ exquisite fragrance and beauty collections. Divided into distinct zones, the store invites exploration of Hermès’ iconic scents like the Hermessence collection and the latest launches like H24 Herbes Vives and Tutti Twilly. For those seeking personalised experiences, there are consultation areas for fragrance discovery and flash makeup application.

The journey continues into a private consultation room, where visitors are enveloped in an intimate brand experience, and is adorned with curated artworks and handmade objects reflecting both Hermès’ creativity and Qatari culture.