Helen Marlen multi-brand store in Mandarin mall Kiev
The new Helen Marlen multi-brand store is located on the first floor of Mandarin mall in the heart of Kiev. It covers 600 sqm., to which additional retail space will be added for a total of 1100 sq.m., dedicated mainly to women’s fashions.
The goal is to convey an idea of luxury that gently envelops you in a friendly, cozy atmosphere, where the attention to details is conceived to enhance the brands on display. The link between the different areas of the store is optical, with suggestions taken from the graphics and from art.
The choices give preference to reflective/mirrored surfaces, graphics alternating solid colors with lines, and materials extrapolated from different contexts and used here with surprising results.
Designed by : Piuarch
Helen Marlen Mandarin
Kiev, Ukraine
2012/2013
Client: Helen Marlen Group
Built area: 1100 sqm
Kiev store design, retail design Kiev, Helen Marlen, multi-brand store, Mandarin mall kiew