Havaianas store by StudioXAG

Having worked with Havaianas for a number of years, the team approached StudioXAG with their most exciting project yet. Looking for a BIG BANG moment – something new and exciting that the brand has never done before – we set about designing the concept for this 3-month pop-up.
Inspired by ‘Ginga,’ we designed a store, rich with colour and full of easy-going movement and flow.

We curated an unexpected combination of textures and patterns that feel premium and elevated.
Following textural cues from the natural materials found on sandy beaches of Brazil, this tactile space is filled with bamboo, jute ropes, rattan and more, aligning with both our values as a B Corp and Havaianas’ goals to reduce the carbon impact of the temporary retail space.