Harvey Nichols - Holly Nichols overall campaign
Throughout September the window scheme at Harvey Nichols reflected the brand’s overall campaign, which saw it change the name of its Knightsbridge store from Harvey to Holly Nichols to celebrate the newly refurbished first floor. The campaign was introduced to celebrate and empower women and the four floors that are now dedicated to womenswear.
The pavements surrounding the store were painted with motivational quotes from successful women in industry and the windows transformed into 'The Fashion House’, which reflected the Holly campaign with illustrations of women and exclusive pieces available on the first floor from brands such as Dries Van Noten and Off-White.
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