Hangzhou Tower 501 Plaza

Hundreds of thousands of people move through Hangzhou Tower’s offices and residences every day. To contribute to the city’s new commercial district, our client needed a contemporary retail offering. Enhancing the impressive and vast interior space, we used various scales and materials to integrate boxes and frame designs throughout. Glass shelving, reflective stainless-steel and vibrant open areas form the unique ​‘box within a box’ retail experience.

A luxurious mixture of retail, food and beverage, entertainment and lifestyle, Hangzhou Tower 501 Plaza presents all of its offerings through a fun, contemporary and visually rich design. With showcase and gallery spaces located throughout the mall, such as the main glass atrium displaying a wealth of merchandise, Hangzhou Tower provides a new form of exploration for shoppers.