Golden Goose store in Rome

Italian luxury brand Golden Goose has opened a new store in Rome at Via Borgognona, with an event staged at the store on October 17, during the Rome Cinema Festival. The new Golden Goose address is located inside a historic palazzo in via Borgognona, boosting the brand’s presence in one of the world’s leading shopping destinations.

The new store’s interiors harmoniously blend the building’s original architecture with Golden Goose’s signature design elements, inspired by its Venetian headquarters and Italian DNA. The raw, unfinished walls contrast with mirrored surfaces adding a modern touch.

The terrazzo flooring reflects the brand’s Venetian roots, while elevating the store’s refined interior design, whose industrial elements are offset by vintage furniture in recycled wood, alongside elegant mirrored furniture showcasing the latest Golden Goose products, including the Sunframes, Jewelmates and Essences lines.

The brand’s womenswear and women’s sneakers and accessories are on display on the first floor, including the new handbag collection, featuring the Venezia model, inspired by the geometric architecture of Saint Mark’s square. The Venezia handbag is available in medium and small size. It blends style with functionality and is customisable with a range of tassels, silk bandannas, charms, hand-painted messages and drawings, and other elements.

The new Golden Goose store has set up an artisanal co-creation workshop, offering customers the chance to interact personally with the brand’s artisans to customise their sneakers, clothes, and accessories. Customers can personalise the brand’s star emblem by choosing from a variety of materials, colourways, and decorations, including Swarovski crystals, leather, suede, and cowhide.

Options such as hand-painting, embroidery and distressed treatments are available. Additionally, the Bespoke programme allows customers to work directly with the brand’s shoemakers to create original sneakers. The brand is emphasising its focus on sustainability, offering shoe and garment repair services to extend the products’ lifecycle and reduce their environmental impact. An iron staircase leads to the second floor, where customers can browse the latest menswear, sneakers and accessories collections, and enjoy the rooftop terrace.