Givenchy Flagship Store design in Seoul by Piuarch 2014

The new Givenchy boutique is realized in close collaboration with the Maison’s artistic director, Riccardo Tisci.
The flagship store leans from a smaller glazed body, the facade is a second embossed skin, evocation of the distinctive design style 'T CUT', that characterizes the identity of the Maison in the neighborhood.

The embossed metal sheet of the façade, creates an effect that changes depending on the light and the surrounding landscape, the design is inspired by the Optical Art and techniques of fabrics. In the interior the use of natural materials - marble and basalt stone - new furnishings and new articulations of space, create a new environment that enhances the character of Givenchy.



Seoul, South Korea
2014 - Built
Client: Givenchy Group
Built area: 404 sqm
Photographer: Kyungsub Shin