Galeries Lafayette opening in Jakarta
Jakarta, the Indonesian capital and largest city, has over the years touting great work showcase. Always creative, the city is home to famous brands and even some flagships.
Aiming this booming Asian market, the traditional and best known department store in France, Galeries Lafayette has just landed in Asia Pacific Place shopping alongside big names like Hermès, Louis Vuitton and Mont Blanc. The traditional French store mastered four spaces of the mall where customers are offered a variety of products: feminine, masculine and accessories. For each sector there is a different input and set design showcase follows the same pattern.
The mood of this campaign was inaugurated bring the Parisian lifestyle to the city. The set design is simple but creative. Scenographic elements and displays classic vintage French give grace and refinement proposed. Windows and doors receive backlit images of iconic Parisian landscapes. The attitude and position of the dummies on display endorse the concept of the campaign while they play the main role of scenography., Highlight the products.
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