Fred pop-up concept Seoul

The Riviera Plaza, a meeting place but also a convivial place where you can get away from it all thanks to the pétanque court, the kiosk decorated with postcards and tote bags, and the terrace.
The welcoming ritual is strong and immersive, thanks to a bouquet of lavender. This initial olfactory interaction creates a unique sense of place.
The journey continues through the arches, which, like windows on a Provencal village, offer a variety of captured moments. The pop-up is an iconic meeting place, where visitors can gather around the pétanque court to take up the challenge.
The challenge was to develop a pop-up concept and unique, proprietary experiences at La Maison, while guaranteeing the transactional dimension for our markets.