BuckleyGrayYeoman were asked by Fred Perry to fit-out their new flagship â€˜Authenticâ€™ shop in Westfield Stratford City. At the heart of the proposal is a playful anamorphic installation, based on Fred Perryâ€™s laurel logo, which runs through the length of the shop. Formed of numerous internally illuminated â€˜leavesâ€™ of varying sizes, customers entering the store momentarily view the complete set of leaves together: this will bring to life the iconic laurel motif. This installation invites customers to walk through the store and create a truly memorable and engaging retail experience.
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