Fendi Selleria Pop-Up Tokyo
From the Tuscan hills to Tokyo, the Maison’s heritage leatherworking technique – taught to the Fendi family in 1925 and still performed by hand today – is celebrated at an interactive pop-up.
Visitors can immerse themselves in the world of Selleria, from its origins with Rome’s master saddlers to how the Maison’s artisans use the technique to craft the iconic Peekaboo.
Fendi Factory artisans themselves will also travel to the pop up from Italy to perform workshops, allowing visitors an even more intimate glimpse at the century of tradition.
Fendi Selleria, Pop-Up shop, Tokyo, retail design, interior design, visual merchandising,