FENDI MONO-BRAND KIDS STORE: VILLAGGIO MALL, QATAR

On November 23, 2012, FENDI opened its second mono-brand kids store dedicated exclusively to the Kids and Junior lines. The new FENDI Kids Boutique is located in the Villaggio Mall in Doha, Qatar. (The first FENDI Kids store opened in June 2012 in Dubai, in the Dubai Mall.)

The 70 m2 FENDI Kids store, 10 m2 more than the Dubai store, is situated on the ground floor in the luxury brand area. The FENDI style truly shines through the furnishings, which were created for the region, with the young FENDI influencer in mind. The soft blue and pink glass paneled exterior, white fixtures and transparent display cases are cleverly positioned around the store to create large, free spaces, ideal for families.

The blue, cloudlike walls subtlety compliment the collections on display; all culminating to create an environment that exudes the FENDI Kids ethos.

FENDI Kids is dedicated to the world of children