Emmaroz store by Kiss Miklós, Szeged – Hungary
My inspiration for the interior design was femininity, purity and an original salon atmosphere. Entering through the door the customer is greeted by an imposing space, its centre is a monumental architecture object, a staircase that leads to the gallery. The structure is similar to a loom. The vast chandelier has the same effect, it hangs above the receptionist’s desk. Other parts of the interior have a classic style in mind. There’s also a café corner, where people can talk or read.
On the provance styled table there’s a plate that is usually used for cakes, here it’s decorated with colourful yarns. They look like macaroons from the distance. This association is on purpose, the connection of confectionery and fashion fits this place very well, subtle yet feminine. Up to date fashion magazines and books are making our waiting time much more pleasant with little architecture details like the drawers on the wall – functioning as bookcases.
For children you can also find a swing here, it’s a really important point in the design, the place got its name from the owner’s daughter, Emmaroza. The space is mainly white, with yellow retro easy-chair and a yellow staircase.
On the gallery you find a room where they adjust sizes of clothing. There’s a fitting room, yellow retro easy-chairs, and a shelf with the clients’ folders. A white curtain and a short corridor divides the space where the sewing room is. This area is reserved for the tailors. Under the gallery there’s the designer shop. Emmaroz produces several clothing items for fashion designers – so we decided that it should have a place where they can sell them too. At the front of the shop is the fitting room with a classical yellow piano chair, the restrooms with a sign above the mirror – you are beautiful -, and the sewing area.
The interior design is a mash up of the 19th century classic style and the beginning of the 20th century, the usual salon atmosphere, mixing it with a modern architectural design. Looking at the graphic design you can find many tailoring elements, and little details of a classic fashion style. However, the logo is created with modern typography in mind. The silhouette of the daughter also appears on many places, on prints and online.
Szeged is a really pleasant and sweet town, with plenty of university students. We envisioned a place where tourists and design fans would also like to visit, even just for a photo. This tailory could find a way to be at any huge town’s fashion district, in Szeged it could become a meeting point for fans of fashion and design.
Designed by Kiss Miklós
Photos by Bálint Jaksa
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