Emilio Pucci opens a new boutique in Rome
July 2013 – Emilio Pucci is pleased to announce the opening of a new boutique in Rome. Previously located in via Borgognona, the new, larger store in the upscale location of Piazza di Spagna.
The concept of the store, created by Architect Joesph Dirand, unveils a universe inspired by the Renaissance allure and luxury of Palazzo Pucci, the Maison’s headquarters in Florence, yet also boldly redraws it with the signature exuberance, sensuality and modernity of the Pucci collections.
A large, glass entryway welcomes clients into a space defined by marmorino walls.The ground floor is distinguished by an abstract 3D interpretation of Pucci’s 1966 maze-like Torre print, recreated in two-tone crushed marble Terrazzo flooring inlaid with the Emilio signature in bronze.
Soft cream and light grey boiserie inspired by the Italian stone, Pietra Serena are juxtaposed with distinctive, purple-veined Breccia dei Medici marble on the display units, evoking nobility and splendor.
The boutique extends on two floors for a total surface area of approximately 150 sq mt and will carry a full product assortment: ready-to-wear, small leather goods, accessories, scarves, eyewear and shoes.“I am happy and proud that the Pucci girl now has her own home in Rome. The boutique is her world and I hope it will be the same for the women of the city”.
Peter Dundas, Emilio Pucci Creative Director
Peter Dundas, Emilio Pucci Creative Director,Emilio Pucci boutique, Emilio Pucci rome, amenajare interioara magazin Pucci, shop design Emilio Pucci,