Dolce&Gabbana new store Al Bujairi Terrace, Diriyah

Dolce&Gabbana opens a new brand center in Diriyah, Saudi Arabia—an innovative brand center that redefines the luxury retail experience. Nestled in the prestigious Bujairi Terrace, the new space seamlessly integrates Italian elegance with the rich heritage of Najdi architecture.
Spanning 1,500 square meters, the Diriyah boutique is one of the largest Dolce&Gabbana stores in the world, showcasing the full range of collections: Clothing and Accessories, Fine Jewelry and Watches, Beauty, Dolce&Gabbana Casa, and Lifestyle collaborations. A refined balance of lighting, structure, and space layout enhances the overall experience.

The location offers a modern interpretation of traditional Arab architecture, seamlessly integrated with the natural landscape and historical context. The design draws inspiration from the history of Diriyah, particularly the traditional Najdi architecture of the At-Turaif district, a UNESCO World Heritage site, and the concept of desert tents, which have long symbolized social spaces central to Saudi culture.The new brand center goes beyond the concept of a boutique: it is a fusion of craftsmanship, tradition, and innovation, blending Italian and Saudi cultural and social values. The space reflects a shared commitment to preserving cultural heritage while offering visitors a unique experience.