Dior and Ever Rich Duty Free - Taoyuan Airport boutique
Dior, part of LVMH Beauty, has partnered with Ever Rich Duty Free and Taoyuan International Airport Corporation to launch the first La Collection Privée Christian Dior boutique at Taoyuan International Airport.
Located in Terminal 2, the landmark opening combines Dior’s heritage with beauty innovation and showcases the power of its multi-axis portfolio via a curated product assortment and sensorial experiences.
The boutique showcases Dior’s fine perfumery range La Collection Privée alongside a selection of luxurious scented candles, body lotions and soaps.
La Collection Privée comprises 22 fragrances. Highlights include Oud Ispahan, Gris Dior, Ambre Nuit and Jasmin des Anges, with each scent presented in customised Dior packaging.
In addition to the fragrances, the boutique offers couture-inspired products, including luxury Malle trunks and cases adorned with Dior’s signature motifs, couture caps inspired by the Maison’s design heritage and elegant Mitzah scarves that bridge the worlds of perfume and fashion.
Another highlight is the Baby Dior skincare and fragrance line, which underscores Dior’s commitment to engaging with future generations of luxury consumers.
The boutique offers several immersive experiences, including bespoke consultations with Dior specialists that highlight La Collection Privée. Travellers can explore scent families, engage in layering rituals and uncover their personal ‘dream scents’.
Dior, Ever Rich, Duty Free, Taoyuan, Airport, boutique, visual merchandising, interior design, retail design