Denham pop-up store in Berlin
Amsterdam-based denim brand Denham makes its presence felt during Berlin fashion week with a pop-up store in a courtyard in the city's happening mitte district. Called the blue yard, the temporary retail space is an initiative of local denim emporium extraordinaire 14 oz. and also features pop-up stores of denim brands edwin and Nudie jeans. A row of wall-mounted scissors lines the wall and serve as clothing hooks. a blend of enlarged photographs, industrial props and vintage furniture is used to spice up Denham's shop [open through jan 31].
The denim brand has seized the opportunity to release and screen Denham psycho, a short film tribute to the controversial cult classic American psycho [2000] by director Mary Harron. The short film is conceived and produced by creative agency flickering wall, and blends in a denim-inspired parody of japan's unique Otaku culture.
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