Cybex unveils Paris flagship store

The 359-square-metre store, which is spread across two floors, was finished in various muted beige, cream and taupe tones, with cement-finished walls.

Within the space Cybex's various child-focused products are arranged on back-lit shelving and low-level plinths. The store showcases the brand's product range, encompassing strollers, car seats, baby carriers, among other related baby-related home products and accessories.
"This flagship reflects the luxury design aesthetic of our brand values in one unified sophisticated space," said Cybex senior director of corporate architecture, Andreas Skotnik.

"The muted tones, soft architectural shapes and intimate ambience are designed to reduce any sense of contrast and be the most complimentary in highlighting our products."

The store is the brand's first physical location in Paris and follows openings in Prague, Tokyo and Amsterdam as it continues to expand with flagship stores.