Cubitts West Village by Tutto Bene
This compact eyewear store in New York's West Village has been divided into "on stage" and "backstage" areas, as part of a design studio Tutto Bene's "love letter to theatrical glamour".
The second New York City store for UK-based brand Cubitts is situated on Bleecker Street, a thoroughfare known for its architectural charm and variety of boutiques.
The eyewear is displayed on wooden shelving recessed into beige felt-lined walls and illuminated by cove lights hidden behind.
Wooden floorboards are stained black to emulate a stage, while movable display plinths made from brushed aluminium have a prop-like quality.
Cubitts, West Village, Tutto Bene, retail design, shop design, visual merchandising