COOSH STORE Design by Sofiia Hupalovska
The store was situated in the old historical building.
The main task was to show individuality of the place, show our respect to the past in times when somebody wants to destroy it. And in the same time this historical line had to cross with the strategy of the brand: simplicity, basic and elegance.
The second concept point:
The combination of simple things that gives a new visual result if you change the way they should compose.
COOSH store is a 170-sq.m, two-level premises in an old building which are connected with big vent staircases.
The first level consists of two retail halls, reception, waiting area and storage.
The second floor includes one retail hall, fitting rooms, waiting area and a staff room.
At the beginning the building was in a very bad condition, we had to change all windows, doors, walls, even the floor and facades.
One of the main visual accents of the showroom is located in the hall with the reception.
The reception has a modern form on legs. It has underconstruction with metal pipes and the cover made of laminam.
The wall behind the reception has a piano with tiles. It just includes 2 types of tiles, that lay in different directions.
COOSH STORE, Design, Sofiia Hupalovska, interior design, visual merchandising, store design