Cocolico pop-up store in paris by Generous

For the brand Cocolico, to choose clothing is an essential part of the first creative action of any children. Rooted in a Manifesto exploring the dimensions of The Happy Childhood, the Pop-up Store in Paris (Marais) offers a digital mirror allowing the child to choose his/her clothes in an interactive way.

Generous conceived the entire retail space, the brands visual statements and organized the turnkey delivery.