Coach store Milan by Studio Sofield
Coach has opened its first store in Italy , in Milan’s luxury shopping district on Via Montenapoleone. The opening follows the brand’s expansion in key cities including Paris, London and New York, covering the global fashion capitals.
The new store has been designed by Coach’s executive creative director, Stuart Vevers, in partnership with Studio Sofield. At 1,650sq ft, the space fuses existing historic architectural elements with the brand’s signature interior features. Hidden windows discovered during renovation were left uncovered and a glass elevator allows a flow of natural light.
The store stocks the women and men’s collection with a Craftsmanship Bar offering leather care and monogramming, in keeping with the current trends of experience and customisation.
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