Chopard Modernizes Its South Coast Plaza Flagship
With Chopard’s newly renovated Southern California flagship, there’s a fusion of modernity and the Swiss luxury jewelry and watch brand’s own timeless sophistication.
Located in the South Coast Plaza regional shopping center in Costa Mesa, Calif., the store underwent a seven-month renovation. It officially reopens at the end of February.
According to a statement from Chopard, the South Coast Plaza flagship emanates “a warm and inviting atmosphere.” Natural stone flooring, a chic gray palette, earthy tones and light-filled open spaces maintain a strong connection with the outdoors. The shop “captures the essence of quintessential California living,” Chopard said. The design was inspired by the Spanish Colonial Revival style, which featured large luxurious villas with imposing facades that began to be built at the end of the 19th century.
Bespoke Murano glass chandeliers serve as centerpieces and were designed by Barovier & Toso, the centuries-old Venetian glassmaking operation. The hand-crafted works feature glass elements shaped like coffee beans my and inspired by the coffee plantations of California. “The design, rooted in the local environment, reflects local influences, as well as Chopard’s commitment to responsible practices,” Scheufele said, referring to sustainability.
Chopard, Flagship, visual merchandising, retail design, interior design