Charlotte Tilbury opens new flagship in London
Charlotte Tilbury has opened a new flagship in London’s Covent Garden, marking its biggest-ever store and the debut of its first-ever Skin Spa. Relocating from its existing neighbourhood boutique to a larger, more prominent unit, the new store has opened on the corner of the Royal Opera House and James Street.
Triple the size of its original store, the 4,300 sq ft space promises a “fully immersive Charlotte Tilbury experience like never before”, showcasing the beauty brand’s full range of makeup, skincare and fragrance. It also debuts Tilbury’s “world-first” Skin Spa, offering a premium service menu consisting of four benefit-led, results-driven facial treatments, which are exclusive to Covent Garden and promise “immediate skin revival”.
Created alongside an expert facialist and aesthetician, the treatments are led by the brand’s team of skincare specialists using cutting-edge technology and tools. Other key features include a new ‘Pillow Talk Beauty Bar’ and ‘Pillow Talk Parlour’, described as a “unique, private space that brings the iconic world of Pillow Talk to life”.
Charlotte Tilbury, flagship, London, retail design, store design, visual merchandising