Carl Friedrik store by Tabitha Isobel

Interiors studio Tabitha Isobel has designed a gallery-like store in central London for luxury luggage brand Carl Friedrik, featuring a rich and inviting palette comprising dark wood, metal and draped fabrics.
Organ chose a lighter, warmer shade for the walls that makes the most of daylight entering through windows on two sides. She also used calico fabric throughout the interior to soften the overall aesthetic and give it a more welcoming feel.
Due to the short-term nature of the lease on this space, everything in the store was designed to be easily dismantled and reused in an alternative venue if required.
Drapes hung in front of two of the walls conceal the existing cabinetry and provide a theatrical backdrop for smaller bags and items displayed on aluminium shelves.
Fabric suspended from the ceiling also surrounds a central column, helping to partition the large space and create a layered effect that draws the customer's eye through the room.
Bespoke plinths designed to display larger luggage items are finished in a consistent minimal and monolithic style to ensure attention is focused on the products.

Bespoke plinths designed to display larger luggage items are finished in a consistent minimal and monolithic style to ensure attention is focused on the products.
The plinths were made in the north of England by fabricator Studio Tuesday using stained oak or wood lacquered in Carl Friedrik's brand colour.
Throughout the store, Tabitha Isobel used aluminium and chrome to introduce reflective accents that catch the eye. The plinths are set on recessed aluminium bases that lighten their visual mass and create a floating effect.
Brushed aluminium was also used for the base of a custom-made display table featuring an inset panel made from the same chocolate-coloured leather as some of the brand's products. There are no tills in the store as all orders are taken using handheld devices.
A corner of the space is designated as a cosy lounge area organised around an existing fireplace. It features a woven bench positioned opposite a pair of mid-century armchairs and a marble coffee table chosen to complement the scheme's material palette.
Portable lamps by Danish brand &tradition and a bowl by German firm Philippi add further metallic details, while the stone product card holders positioned around the store are made by Organ's brother Tiger Nicholson, a stonemason based in Henley-on-Thames.