Bread & Butter Berlin 2013 Summer – GANT
When you head off into the future, do you leave your past behind? We didn’t. Gant began more than 60 years ago as an innovator. Back then, collegiate clothiers had three colors: navy wool, grey flannel, white broadcloth. Arriving on campus with shirts in Bengal stripes and Bermuda colors, Gant splashed a black-and-white world with a prodigious jigger of Kodacolor.
Today, the Gant look is a tradition of ist own, but we aren’t resting on our laurels and stripes. Others may dream of a mythic prep-school past, but Gant is focusing on its history as an innovator, the clothier that brought the Ivy League into style, and style to the Ivy League. Now, Gant is leading the 20th century into the 21st.
Bread & Butter, Berlin 2013, GANT shop, amenajare magazin Gant,
