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Bosco Pi retail design by Karim Rashid

Location: Moscow
Made by: Karim Rashid
Published in: November 22 2012 / Fashion Stores

This modern and stylish fashion store interior of Bosco Pi mall renovation projects at Vesna Shopping Center in Moscow, Russia is designed by world’s most well known industrial designer Karim Rashid. The designer’s mission was to refresh the non-profitable ground floor of the mall Bosco Pi and attract customers on the first floor. We discover a kaleidoscope of unique colors to the designer as aquamarine, green apple, lemon yellow and pink.

“Bosco For Pi, I renovated the entire ground floor of a mall. I decided to create a technorganic, fluid atmosphere for a pleasant shopping experience and socialization that attracts consumers … The world is becoming very visual and info-aware, and consumers are interested in being stimulated by their physical environment. I designed this boutique lifestyle of young people as a labyrinth constantly changing, thanks to visual obstructions.

Sensuality, the elements are designed around a vast network of columns that have certain functions that define different shopping experiences. Coffee is a continuous strip of benches facing the inside or outside depending on location. The idea is that young people spend time in their playground urban contemporary. Nowadays, if you decide to buy in stores (not online), the experiment must be tempting, be catchy and inspirational.
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