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Beach In The East Pop Up Store London

Location: London
Source: vimer
Published in: August 16 2013 / Fashion Stores
Prestigious fashion consultant Yasmin Sewell working together with London based agency Paper Mache Tiger developed all the concept behind this pop up store project Beach in the East.

Located on a abandoned swimming pool in Shoreditch, the store launched last May offers throughout the whole summer a special fashion edition by Yasmin. Products from cool British brands as House of Holland, Prism and punk hair accessories from Katie Hillier fill the store inspired on Californian summer.

Using Californian skate and surf references, the store design was designed with aims to make costumers feel like they’re under a swimming pool. Graffiti artist World to Mother was responsible for all the painting on furnishing which contrast with rustic elements as concrete and wood.
Beach stores, In The East Pop Up Store London,Yasmin Sewell, Paper Mache Tiger,swimming pool shop, amenajare magazin in piscina, House of Holland, Prism, Californian summer

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