Beach In The East Pop Up Store London

Prestigious fashion consultant Yasmin Sewell working together with London based agency Paper Mache Tiger developed all the concept behind this pop up store project Beach in the East.

Located on a abandoned swimming pool in Shoreditch, the store launched last May offers throughout the whole summer a special fashion edition by Yasmin. Products from cool British brands as House of Holland, Prism and punk hair accessories from Katie Hillier fill the store inspired on Californian summer.

Using Californian skate and surf references, the store design was designed with aims to make costumers feel like they’re under a swimming pool. Graffiti artist World to Mother was responsible for all the painting on furnishing which contrast with rustic elements as concrete and wood.