Barber + King Living store
King are a household name in Australia, renowned for their fully modular sofas designed with a steel frame and Postureflex seating system similar to the steel suspension system used in luxury European cars.
Split over two floors, the space had to transport customers from the high footfall, high traffic street into a cool, smart, and sophisticated space with walk-in room sets showcasing the brand’s rich collection. The existing shop fit was removed along with some internal walls to allow for a more open and shoppable customer experience. Due to covid, the entire design process was delivered through weekly video calls and emailed content; managed seamlessly by Barber’s project management team.
The storefront is a statement in itself, purely black with simply ‘KING’ above the door. Upon entering, customers are transformed into a luxuriously large apartment-feel space with great height, soft lighting and premium furniture displayed in realistic settings.
The design is minimal, the luxuriousness is in the subtle details and the design is about showcasing the product. To achieve such minimality often takes a lot of work to hide all of the various services, beams, junctions and other elements to create a seamless look. The use of natural colours and slate grey palette with touchable textures layered throughout. The interior design features large printed artworks, very large area rugs grounding each room set, grained wooden cabinetry, slated wooden screens and a large marble point-of-sale and customer consultancy desks. Large fabric swatches hang along a wall displaying the options for soft furnishings and customisation, the generous size showing confidence in their range.
Barber, King Living, store, store design, retail design, visual merchandising