Bally windows display by Millington Associates

Bally commissioned MA to create bespoke windows for their EMEA and USA stores

The iconic red moon of Bally's mountain logo, teamed with perspective graphics from the Bally Museum in Schönenwerd, (housing one of the world's largest collections of fine footwear), provided the inspiration behind the scheme.
Intended to stop traffic with bright lights whilst luxury shoes, bags, and accessories tumble down the mountain of silver and gold alternating steps.