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As Good As New pop-up shop

Location: Amsterdam
Source: dezeen
Made by: i29
Published in: December 27 2012 / Fashion Stores
Dutch studio i29 have coated everything in grey at this pop-up furniture shop in Amsterdam.Located inside fashion store SPRMRKT, the As Good As New concession is the launchpad for the designers' new furniture collection, created from second hand pieces they've found in flea markets and charity shops.

An industrial spray-on plastic creates a homogenous layer of matte grey over everything.

"We chose this material because it sticks to almost everything, and is very durable," designer Jeroen Dellensen told Dezeen.The shop is furnished like an old-fashioned living room, with a chandelier, a globe, a hunting trophy and pair of old boots.

"We selected quite outspoken and weird items," explained Dellensen. "In the same finish, the collection of furniture becomes a powerful unified sculptural image and has a surreal alienating effect."

Other objects in the space include mannequins, ornaments and a set of vintage pedal bins.The installation follows on from one of the studio's past projects, where they furnished an office in the same style. See all our stories about i29 here.
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