Apple Store Amsterdam
The Netherlandsâ€™ first Apple store has taken seed in Amsterdamâ€™s historic Hirsch building, wrapped around the corner of the cityâ€™s famous Leidseplein square.
Sleek new technology is almost outshone by a glittering glass staircase in the storeâ€™s centre. Transparent steps spiral around a large centre column, reaching up to a ring of brilliant lights.
The storeâ€™s open, airy concept is achieved with an atrium stretching from the ground floor to ceiling, allowing customers to overlook over the store from wrought-iron balconies upstairs. The bright white walls and large skylight bring light inside even on the gloomiest of Dutch days.
The upper floor features the worldâ€™s longest Genius bar which has seats for over 20 visitors, and more tables with laptops and other new gadgets.
The ground floor is a grid of birch tables and standard black stools. As with other Apple stores, the products are liberally displayed for customers to test out.
Some of the pictures from:www.onemorething.nl
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