andwander GINZA SIX Store Jo Nagasaka + Schemata Architects
Each item has its own unique cutting and design, which you only notice when you hold it in your hands, giving you the pleasure of discovering something new each time. A grid system suspended from the ceiling was used to create a moveable layout, allowing flexible arrangements of lighting, hangers, posters, fitting rooms, etc. We intend to use a consistent system for all of the brand's stores while customizing it to suit individual environments and target customers, allowing customers to enjoy different designs.
The brand, themed around nature, always uses wood for the interior. This time, we placed blocks of red cedar as display fixtures to counter the strong presence of stainless steel. The cracks, dents, and scent of the wood added a remarkable quality that standard materials lack. We wanted to continue the design spirit of the previous designs, which exposed the concrete walls and ceiling. However, since we could not reveal concrete by removing finishes on this building, we used wood fiber cement boards to create a concrete-like appearance.
andwander, GINZA SIX, Store, Jo Nagasaka, Schemata Architects, retail design, visual merchandising, store design