design a store conceived as an art gallery to exhibit objects and jewellery collections in amber
The Russian brand of jewellery and objects, Amber&Art, opens its first flagship store in Saint Petersburg (Russia).
The boutique – developed by Milanese Studio Piuarch – is located in the city center, inside the famous Antonov’s Merchant House built in 1824 by architect Domenico Adamini.
Piuarch designed a fluid space in which to lose the line between the art gallery and the jewelry, where Amber is expressed at its best: as a jewel, as an object and as an aesthetic atmosphere.
The different rooms display amber objects and jewels in different typologies and working techniques, giving back the sum of stories gone through the more simple production to the more precious ones.
In the central hall are gathered all the typologies of products that are then found in each rooms with a thematic explanation: the wide semi-circular room is characterize by a coffered wooden countertop with a diamond design that is reflected in the geometry of the London Grey and the Black Stripped Olympic marble floor .
The linguistic coherence among the different rooms has been obtained trough the choice of a limited number of noble materials like brass, silk and velvet textiles and two types of marble: London Grey and Black Stripped Olympic.
Amber&Art, Saint Petersburg, flagship store, Piuarch, Antonov’s Merchant House, jewelry, jewelry store design, aesthetic atmosphere, marble floor