Alice McCALL boutique at Westfield Miranda by Studio Wonder
Fitzroy-based interior architects, Studio Wonder have created a new retail space for Alice McCALL in Sydney. To date, the studioâ€™s portfolio includes a neat selection of fashion projectsâ€”retail spaces for designer Alice McCallâ€™s sister, Bridget McCall and her label LIFEwithBIRD, and a shadowy exhibition concept for the inimitable Toni Maticevski at Bendigo Art Gallery.
The studio seems to have a talent for translating wearable whimsical concepts into real-world spacesâ€”from Maticevskiâ€™s otherworldly orchids and butterflies, to Alice McCALLâ€™s signature circles and scoops of gelato hues. The Alice McCALL store in Westfield Miranda in Sydneyâ€™s south echoes the gelato parlour aesthetic of the brand. It features a lightly speckled terrazzo floor and a milky Corian counter.
Walls are milky white too, offset by curved polished brass racks that run in arches and bends throughout the store. A sweeping rounded wall hides dressing rooms from the mall outside. Plush apricot and gold mottled carpet has been custom designed by Rugs Carpet + Design.
A set of round ottomans upholstered in Kvadrat Steelcut Trio and Herald collections (in pistachio and mustard-gold) are dotted throughout the space, and brushed brass wall lights by Anna Charlesworth feature in each of the change rooms. Edges, shapes, and textures cleverly tribute Alice McCALL, but each detail works to enliven the clothes a little more too
Alice McCALL, Alice McCALL sydney, Alice McCALL boutique, fashion brands, Bridget McCall, LIFEwithBIRD,Rugs Carpet + Design,Westfield Miranda ,Bridget McCall store, Kvadrat Steelcut Trio